Pili Pala Blog
Monday 23 November 2009
Those of you who have been on my website recently might have noticed my new price points. I am please to announce that after carefully examining my unit costs I was able to lower my prices to what I would call a more middle market. From a business perspective this might seem very foolish but I truly believe it will help Pili Pala become more sustainable. They say the first rule of selling is to sell what you know. Many years of business experience I do not have, but I do have a real good understanding of children's clothes. As a consumer and as a mother, I also believe I have an understanding of the market that I am selling to.
If I'm honest, I had a hard time relating to my original price points. I know that there is a very successful childrenswear market out there who's price points are even higher than my original prices. This at the time reassured me, but I didn't understand it. Organic, ethical, and recycled clothing does cost more to produce but I try as I might, I still couldn't relate to the consumer who would easily spend £24 pounds on a jersey top for their child . Because I couldn't understand it, it really started knock my confidence and if you don't have confidence in what you are selling...well..you might as well close shop... I am therefore SO happy to announce a leaner, trimmer, healthier Pili Pala. With absolute confidence, I am happy to say that with Pili Pala Childrenswear, not only are you getting quality and style but also at a price a mother can understand. Mozel Tov!
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