Thursday 22 October 2009So what exactly do I mean by Eco chic? If I was remotely academic I suppose I would examine the two words independently...starting with Eco...as in the environment and all things related to; natural as in pure, no nasty stuff added as in chemicals, organic. Kind to the environment, looking after the world we live. This could also imply a sense of moral obligation. In this sense, I mean to have ethics; to be ethical. Chic...a noun for style elegance: artistic skill - adjective; having chic: smart and fashionable.
In simpler terms: Pili Pala Childrenswear aims to create fashionable, comfortable kids clothes that are kinder to the environment and ethically made.
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