Pili Pala Blog
Sunday 13 February 2011Great
news! Berith, the founder of Pili Pala Childrenswear has been nominated
for an award!
We’ve
just been told that Berith has been nominated for a Business Mum Award with
Mums Club – fingers crossed she wins!
Well
done Berith – we’re proud of you!
0 Comments | Tags: Business Mum Award, Children's clothes, organic,
Monday 23 November 2009Those of you who have been on my website recently might have noticed my new price points. I am please to announce that after carefully examining my unit costs I was able to lower my prices to what I would call a more middle market. From a business perspective this might seem very foolish but I truly believe it will help Pili Pala become more sustainable. They say the first rule of selling is to sell what you know. Many years of business experience I do not have, but I do have a real good understanding of children's clothes. As a consumer and as a mother, I also believe I have an understanding of the market that I am selling to.
If I'm honest, I had a hard time relating to my original price points. I know that there is a very successful childrenswear market out there who's price points are even higher than my original prices. This at the time reassured me, but I didn't understand it. Organic, ethical, and recycled clothing does cost more to produce but I try as I might, I still couldn't relate to the consumer who would easily spend £24 pounds on a jersey top for their child . Because I couldn't understand it, it really started knock my confidence and if you don't have confidence in what you are selling...well..you might as well close shop... I am therefore SO happy to announce a leaner, trimmer, healthier Pili Pala. With absolute confidence, I am happy to say that with Pili Pala Childrenswear, not only are you getting quality and style but also at a price a mother can understand. Mozel Tov!
0 Comments | Tags: children's clothes, recycled clothing, jersey top,